toshiba

Toshiba reported a fiscal fourth-quarter loss, as the company reduced costs by exiting the high-definition video market but failed to offset slumping television sales. Toshiba’s digital-products unit for the quarter ended March 31 had an operating loss of 15.6 million yen

Toshiba has scheduled a 30-second commercial for HD DVD during the Feb. 3 Super Bowl. That's according to an article in this week's Home Media Magazine.

The commercial will highlight Toshiba's HD-A3, HD-A30 and HD-A35 players, all of which received sharp price cuts in the last week. (The HD-A3 HD DVD player is now available for $127 at Amazon.com.)

There is at least one great thing that has happened during the format war. It's that the competition drove down the price of high definition hardware and media. The recent aggressive pricing moves by Toshiba have got to have Sony boiling, but for the consumer, it's a good thing.