We had a hunch that VUDU was readying Blu-ray quality rentals, and sure enough, the company has just got official with its HDX format. Essentially, HDX is a new tier of video quality for the on-demand rental service. VUDU will be delivering the content in 1080p24 via its patent pending TruFilm compression technology, which is reportedly "unrivaled" in the home content delivery biz.
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VUDU goes live with 1080p HDX rentals, doesn't charge extra for 'em
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